STUDENT PROJECT/ LASALLE COLLEGE OF THE ARTS/ ART DIRECTION: CELINE YONG/ PHOTOGRAPHER: LEONARD WONG, CHERMAINE CHEONG/ GRAPHICS: CELINE YONG/ COPY: TEO JIA XUAN, LEONARD WONG
NOUS is an eyewear label that seeks to provide new perspectives and directing eyes to social issues that goes unseen through the conceptual lens of art and fashion.
Playing with the warped perspectives of seeing through liquid, the brand visuals take cue from that to create a dynamic language that adapts from campaign to campaign.