B-SIDE!

STUDENT PROJECT/ LASALLE COLLEGE OF THE ARTS/ ART DIRECTION: CELINE YONG/ VIDEO: CELINE YONG/ PHOTO: CELINE YONG, chermaine cheong/ GRAPHICS: CELINE YONG/ fashion: celine yong, rafiqin razali/ set design: celine yong, sofia ong, ruth ho/ production: sofia ong, ruth ho, rafiqin razali, teo jia xuan

B-Side! is a digital exhibition aimed to lift the curtains to a side of dress that tends to get ignored: the backside. The articulation of identity and embodiment of dress is explored through a short film as a reminder that Fashion is more than just an image.

B-Side! aims to mock the presentation of Fashion in digital media, frontal and flat, as a reminder that bodies and the world we live in are 3-dimensional. Dress as a “social and personal experience” should be regarded more than just an image but a somatic phenomenon that involves the lived body. Therefore, through the lens of the back view, it seeks to breathe life back into a side of bodies that is often neglected and almost foreign.

Button Text Button Text

B-SIDE!

B-Side! is a digital exhibition aimed to lift the curtains to a side of dress that tends to get ignored: the backside. The articulation of identity and embodiment of dress is explored through a short film as a reminder that Fashion is more than just an image.
B-Side! aims to mock the presentation of Fashion on digital media, frontal and flat, as a reminder that bodies and the world we live in are 3-dimensional. Dress as a “social and personal experience” should be regarded more than just an image but a somatic phenomenon that involves the lived body. Therefore, through the lens of the back view, it seeks to breathe life back into a side of bodies that are often neglected and almost foreign.