COMMIISSIONED PROJECT/ FEMALE MAGAZINE/ CREATIVE DIRECTION: FURQAN SAINI/ PHOTOGRAPHY: CELINE YONG/ GRAPHICS: CELINE YONG
Navigating the line between Art and Fashion, Furqan Saini (Art Director) interprets it through the “Celebration of Self/Other/Otherness”. Taking references from the works of Vanessa Beecroft, Josh Young and Jean-Francois Lepage, the use of repetition and disembodiment in the context of everyday life seeks to redefine what Fashion and Art is, as well as what Fashion as art form could become.
In collaboration with Hermes, the final piece stays true to the brand whilst also providing a local flair to emphasise the idea of otherness alongside the use of mixed media. Hence, creating a piece of Art and Fashion simultaneously.