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GEOGRAPHIES
OF EMOTION

COMMIISSIONED PROJECT/ CONCEPT: FURQAN SAINI/ CREATIVE DIRECTION: FURQAN SAINI/ ART DIRECTION: CELINE YONG/ GRAPHICS: CELINE YONG/ VIDEO EDIT: CELINE YONG

For Furqan Saini’s final thesis on the presence  of emotion  and affect in the process of Fashion and image-making, this project encompasses his application of his theory in his lessons as the students of BA(Hons) Fashion Media & Industries apply them in their work.
The students demonstrate their use of emotion and affect to tell a story through their personal experiences and translating them creatively.
For such a personal project, a very warm and homely approach is used to better introduce the personal stories of the students. Adding a local flair, the outcome brings both beauty and simplicity to the project.